Six Secrets of Successful Leadership Communication

Laurie Schloff

After 40 years, I’ve learned through experience that effective communication enables successful living. Nevertheless, I’m not an expert, so I asked Laurie Schloff, nationally recognized executive communications trainer and coach, (and author of two popular books – Smart Speaking and He and She Talk), to share her Top Six Secrets of Effective Leadership Communication with me.     She offered many interesting insights in her interview, which you can listen to below.  

MP3 File


 Here’s a summary of  a few key points from the interview that I found especially compelling:

Being an effective communicator becomes increasingly important as you progress in your career.  At a certain point, technical expertise is expected and  leadership success is measured by your ability to motivate and inspire others.

Good news!  Anyone can improve his or her communication skills, even if public speaking terrifies you!  There are tools that most of us can learn to help us improve.  It all starts with awareness of how you communicate and the impact you are having on others, so practice self-reflection and ask for feedback from your trusted friends and associates, or visit with a coach.  Schloff also suggests that practicing and preparing for communication events helps build confidence.

Don’t forget, communication encompasses more than just the words you say.  It also includes the content of your message and non-verbal cues like posture, behavior and even how you look.  The sound of your voice also has impact.  For example, ask yourself, do you speak clearly and enthusiastically or do you tend to mumble or speak in monotone? 

Here are Laurie’s top six secrets of effective leadership communication.  More details and tips are available in the recording.  

  1. Value good communication
  2. Employ a communication philosophy, or mission statement
  3. Turn your philosophy into action
  4. Be a role model by creating a positive communication culture
  5. Mentor and train others in your organization
  6. Create accountability for upholding established communication guidelines

Here are her top five DON’Ts for good leadership communication.  Again, give the interview a listen if you’d like more specifics and implementation tips.  

  1. Don’t be a jerk
  2. Don’t hide
  3. Don’t  just  notice the negatives (Give 3 positives for every negative)
  4. Don’t be unclear with your message
  5. Don’t think everyone is like you:  vary your leadership and communication  according to the needs of person(s) with whom you are communicating 

For more information, contact Laurie  via e-mail at or call her at the Speech Improvement Company at 617-739-3330.    Visit the Speech Improvement Company  site  to find webinars and other communication resources  and to learn more about  in-person and remote coaching. 

Much success to you in all your communication endeavors!

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Date: Thursday, 3. February 2011 12:40
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